• Style Over Smarts: LG and Sprint Pitch Simpler Phones •
Filed Under: eng • Posted By: Katerina |
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Even as Apple promises new features for the iPhone, the industry anticipates the iPhone's arrival on Verizon and Palm retools its marketing strategy, LG and Sprint are starting a campaign aiming for the vast swath of consumers still choosing among simpler phones largely on the question of style. The campaign and an accompanying MTV miniseries called "LG Fashion Touch" pair two LG phones being introduced April 19, the Lotus Elite and Rumor Touch, with Victoria Beckham and Eva Longoria Parker, respectively. The Lotus Elite is an edgier, more colorful flip phone that suits Ms. Beckham's bombshell look, while the Lotus Elite is a more sleek, classic phone that complements Ms. Longoria Parker's daily style. The series of branded mini-documentaries directed by Doug Keeve ("Unzipped") began airing on MTV this week between episodes of "The Hills" and "The City," showing the celebrities as they prepare to host an LG fashion event in Los Angeles in May. A series of print ads shot by Ellen von Unwerth will start appearing in celebrity weeklies such as People, Us Weekly, In Touch, Entertainment Weekly and Life & Style on April 23, while a series of online ads featuring additional footage from the MTV miniseries will appear on sites including Facebook, MSN's WonderWall and PopSugar. The campaign was created with LG's creative agency Young & Rubicam with media activation from Mindshare and additional creative support from Alcone Marketing Group. Kevin Kleber, VP-group creative director at Alcone, said the goal for this campaign was to align the new phones with counterpart celebrities who already had a built-in dynamic. "Eva and Victoria are personal friends, so they had a natural chemistry that spoke to our built-in story of social connectivity. We didn't want the campaign to feel like it was two celebrities smashed together." |
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Posted on 09 Apr 2010 | 0 |
• Eva Longoria: Nicollette Sheridan's Lawsuit Could 'Tarnish The Reputation' Of 'Desperate Housewives' •
Filed Under: eng • Posted By: Katerina |
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Eva Longoria Parker appears to be as surprised as everyone else with the news that Nicollette Sheridan has filed a lawsuit against “Desperate Housewives” creator Marc Cherry – and the actress hopes the suit doesn’t hurt the show’s image. “It’s a big lawsuit, it’s a big deal, I love the show so much, that I would hate for anything to really tarnish the reputation of the show,” she said during an interview with Ryan Seacrest on “On Air with Ryan Seacrest” on Wednesday. “I really would like all of it to go away.” Eva said she was not on set when the alleged incident occurred in September 2008, but said it is hard for her to imagine Marc being violent. “He’s funny and sweet… and probably could not harm a fly. He’s just so sweet. I do know they had a thing on set, I guess it was a couple of years ago,” Eva said, referring to Nicollette’s claims that her former boss struck her “across the head and face” on the set – and once she complained, she was fired from the show. Eva also said that her former co-star was a joy to work with, adding, “Nicolette’s a sweet girl too, I’m really confused about this whole thing.” Eva explained that she’s had no contact with Nicolette since the blonde bombshell left the ABC series. “I haven’t talked to her since she left the show… we used to be really friendly when she was here, but she was kind of on vacation for awhile, so I haven’t seen her around in LA,” Eva said. “I would love to see her to find out if everything is OK.” |
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Posted on 08 Apr 2010 | 0 |
• Eva Longoria: Desperate Housewives Creator "Could Not Harm A Fly" [AUDIO] •
Filed Under: eng • Posted By: Katerina |
| After news broke Monday that "Desperate Housewives" star Nicollette Sheridan is suing the show's creator Marc Cherry for assault and wrongful termination, Ryan got Sheridan's co-star Eva Longoria on the line to get the scoop on this he-said/she-said fracas. LISTEN | Eva Longoria Speaks Out about Nicollette Sheridan Lawsuit |
Posted on 08 Apr 2010 | 0 |
• Vote for Eva! •
Filed Under: eng • Posted By: Katerina |
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Vote for Eva Longoria at Hellomagazine.com's most attractive woman of the month. |
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Posted on 08 Apr 2010 | 0 |
• LG Fashion: Behind the scenes •
Filed Under: eng • Posted By: Katerina |
As you know, Eva become a face of new LG campaing recently and we have first pictures from behind the scenes new tv ad. |
Posted on 07 Apr 2010 | 0 |
• New personal pictures •
Filed Under: eng • Posted By: Katerina |
| Album with personal pictures, which Eva and her friends shared still growing up. |
Posted on 07 Apr 2010 | 0 |
• New magazine scans •
Filed Under: eng • Posted By: Katerina |
| I added magazine scans from various magazines in 2010 with Eva. If you have anything to share with us, please e'mail me. Sex and the City Russia - January 2010 Glamour Russia - February 2010 Joy Russia - February 2010 Joy Urkaine - February 2010 Glamour Russia - March 2010 InStyle Russia - March 2010 Glamour France - March 2010 L'Officiel Russia - March 2010 Cosmopolitan Russia - March 2010 |
Posted on 07 Apr 2010 | 0 |
• Beso voted as Best New Restuarant •
Filed Under: eng • Posted By: Katerina |
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Beso voted as Best New Restuarant by Las Vegas Review Journal. Eva Longoria Parker has done it again with her 2nd phenominal opening here in Las Vegas. Her first opening of Beso Hollywood was a success as well. Go Beso team! Congratulations to Eva and all Beso crew!  |
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Posted on 07 Apr 2010 | 0 |
• Eva Longoria Parker having a good time at the game •
Filed Under: eng • Posted By: Katerina |
Actress Eva Longoria shares a laugh with TV personalities Khloe Kardashian and Kim Kardashian as they attend the Los Angeles Lakers San Antonio Spurs NBA game at Staples Center in Los Angeles on April 4, 2010. The Spurs defeated the Lakers 100-81   |
Posted on 06 Apr 2010 | 0 |
• Eva Longoria Parker's Spicy Guacamole •
Filed Under: eng • Posted By: Katerina |
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Eva Longoria shares her guacamole recipe to Everyday with Rachel Ray magazine. "I'm a guacamole girl. Growing up in a Mexican family, we even served it for breakfast." You can find recipe here. |
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Posted on 06 Apr 2010 | 0 |
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